At Keyfield Analytics, we believe transparency is the foundation of trust. This Privacy Policy explains how we collect, use, store, and protect your personal data when you interact with our website, services, or team. We're committed to safeguarding your information and complying with all applicable UK and EU data protection laws, including the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018.
When you use our smart lock platform comparison and property access analytics services, we handle your data with the same care we'd want for our own. We get it — your information is valuable, and you deserve to know exactly what happens to it. This policy covers everything from the moment you land on our site to how we store your details long-term.
We've been helping property managers and hospitality professionals since 2016, and over those 8 years we've built a reputation for being calm under load and trustworthy with sensitive business data. That starts with respecting your privacy.
We collect several types of information to provide you with our services and improve your experience. Here's the thing — we only gather what we genuinely need. No fluff, no unnecessary tracking.
Occasionally we receive information from partners or public sources — for example, if you connect with us via LinkedIn or if your company details are publicly listed on Companies House. We only use this data to provide context for business relationships, never for unsolicited marketing.
We use your personal information for specific, legitimate purposes. Every piece of data we collect serves a clear function in delivering our services or improving your experience.
We'll only send you marketing communications if you've explicitly opted in. You can unsubscribe anytime via the link in every email, or by contacting us directly. We never sell or rent your contact details to third parties. That's not how we operate.
Our website uses cookies — small text files that help us remember your preferences and understand how you use our site. When you first visit, you'll see a banner asking for your consent. Here's what we use:
These are necessary for the site to function properly. They enable core features like secure login sessions, form submissions, and remembering your cookie preferences. We don't need your consent for these because they're strictly functional.
Google Analytics 4 tracks visitor behaviour (pages viewed, session duration, traffic sources) to help us improve content and navigation. These cookies don't identify you personally — we see aggregated, anonymised data. You can opt out by declining cookies in our banner or using browser tools.
These measure site speed, error rates, and loading times. They help us identify technical issues and optimise performance across different devices and browsers.
You can control cookies through your browser settings. Most browsers let you block or delete cookies entirely, though this might affect site functionality. Visit allaboutcookies.org for instructions on managing cookies in all major browsers.
We work with trusted partners to deliver our services and maintain our operations. These third parties may process your data on our behalf, but only under strict agreements that require them to protect your information and use it solely for the purposes we specify.
All our third-party providers are carefully vetted for data protection compliance. If any provider operates outside the UK/EU, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses).
UK and EU data protection laws give you significant control over your personal information. We respect these rights fully and make it easy for you to exercise them.
You can request a copy of all personal data we hold about you. We'll provide this in a clear, commonly-used format within one month of your request (free of charge for the first request).
If any information we hold is inaccurate or incomplete, let us know and we'll correct it promptly. Keeping your data accurate is as important to us as it is to you.
You can ask us to delete your personal data if it's no longer necessary for the purposes we collected it, if you withdraw consent, or if you object to processing. We'll comply unless we have a legal obligation to retain certain records (e.g., for tax or contract purposes).
You can ask us to temporarily pause processing your data in certain situations — for example, if you're disputing the accuracy of your information or questioning whether we have legitimate grounds to process it.
You can request your data in a structured, machine-readable format and ask us to transfer it directly to another service provider where technically feasible.
You can object to processing based on legitimate interests or for direct marketing purposes. We'll stop processing unless we can demonstrate compelling legitimate grounds that override your interests.
Where we rely on your consent (e.g., for marketing emails or certain analytics), you can withdraw it anytime. This won't affect the lawfulness of processing before you withdrew consent.
If you're unhappy with how we've handled your data, you can complain to the UK Information Commissioner's Office (ICO) at ico.org.uk or call their helpline on 0303 123 1113.
To exercise any of these rights, contact us at info@keyfieldanalytics.co.uk or +44 161 234 5678. We'll respond within one month (extendable by two months for complex requests). No hassle, no runaround.
We don't keep your data longer than necessary. Our retention periods are based on legal requirements, business needs, and industry best practices.
After retention periods expire, data is securely deleted or anonymised. We use secure deletion methods that make recovery impossible — your information doesn't linger in old backups or forgotten databases.
Protecting your information is tested where it matters — in our day-to-day operations, system design, and staff training. We've implemented technical and organisational measures to safeguard data against unauthorised access, loss, or misuse.
No system is 100% breach-proof — that's why we combine multiple layers of defence and maintain an honest, proactive approach. If we ever experience a data breach affecting your information, we'll notify you and the ICO promptly, along with steps we're taking to mitigate harm.
We primarily store and process data within the United Kingdom. If we transfer data outside the UK/EU (for example, to a third-party service with international operations), we ensure appropriate safeguards are in place:
We review all international transfers regularly to ensure ongoing compliance with UK GDPR requirements post-Brexit.
Our services are designed for property managers, hosts, and hospitality professionals — not children. We don't knowingly collect personal data from anyone under 16. If you believe we've inadvertently collected information from a child, please contact us immediately and we'll delete it.
We review and update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. When we make significant changes, we'll notify you by email (if you're a client or subscriber) or via a prominent notice on our website.
The "last updated" date at the top of this policy shows when the current version came into effect. Continued use of our services after changes indicates your acceptance of the updated policy.
If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your data, we're here to help. Reach out anytime:
Keyfield Analytics
42 Charlotte Street
Manchester M1 4FL
United Kingdom
Email: info@keyfieldanalytics.co.uk
Phone: +44 161 234 5678
For formal data protection enquiries or to exercise your GDPR rights, please mark your correspondence "Data Protection Request" to ensure it's routed to the right team member promptly.
Last updated: 11 June 2026